Pokemon DAY LONDON 2020
Ever wanted to see a London based Pokemon event? I tried to make that a reality with this personal project- London's very own Pokemon Day. With the recent release of Pokemon Sword and Shield, I thought it would be a cool idea to create a branding package for a Pokemon convention-like event just for Londoners. The promotional branding package included E-tickets/passes, Tickets, Posters (Digital and Non digital), on-screen/video graphics, banners, flyers, social media ads, logo and a short infographic video focusing on facts about the Pokémon franchise.
Research and ideas: Logo and Colours
The event/exhibition is based in London. Because of this, I chose colours that were often associated with London or the UK. I looked at various things such as London transport, landmarks and branding. One of the things that London is known for, is its transport. London has one of the most extensive and developed transport systems in the world. I wanted to incorporate this into the design of the branding package. I looked at the colours that TFL used for their transport branding. I also looked at colours used for other London landmarks.
